Benefit Cosmetics NZ Media Launch
I can’t even remember when my infatuation with Benefit Cosmetics began, but I can assure you it was many years ago now when I made my first online order, all the time wishing that we had Benefit stores here in New Zealand. Finally my wish has come true with the opening of their first store at the duty-free counter at Auckland International Airport, and their second store at Smith & Caughey’s on Queen St.
Specialising in brows, Benefit has been raising eyebrows since 1976 with their brow bars and we are lucky country number 41 to finally have these bene-browfessionals working to make kiwi woman look brow-mazing!
A little beauty-nerd trivia (yes I took notes): Benefit Cosmetics have 3000 beauty counters worldwide, 1000 brow bars and 50 boutiques. Their infamous mascara, they’re real!, is the Number 1 selling mascara at Sephora in the US and UK, and Number 1 at Myers in Australia – that’s a lot of bene-love!
Last week Gurlinterrupted attended the greatly anticipated media launch of Benefit Cosmetics here in New Zealand. Held at the uber-cool Nostalgia restaurant in Ponsonby, NZ beauty writers were treated to an evening of bubbles & beauty. Benebabes – Jessica, Hannah and Gemma, along with Justin aka Dr Feelgood, demonstrated some of their best-selling products whilst sharing fun facts about how some of their products actually came to be e.g. did you know ‘benetint’, once known as Rose Tint, has a slightly raunchier background that just a cheek/lip tint? Yeah lets just say that Playboy magazine would have found this product very handy to enhance certain assets ha ha, ahem, I digress… Here are some of the highlights from the amazing launch event followed by my day at the Smith & Caughey’s Benefit store opening (where I may have bought just a couple of my favourite products like the ‘fakeup’ hydrating crease-control concealer, high brow – the brow lifting pencil and a few creaseless eyeshadows. Next on my list – ‘the total moisture facial cream’ – swoon).
The Benefit Cosmetics New Zealand Media Launch…
The Lovely New Benefit Cosmetics Store In Smith and Caughey’s
Have you been to the new Benefit Cosmetics store to pick up a few of your faves yet? If so, I’d love to hear what you bought and what you recommend I buy (if I haven’t already).
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye
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