Beauty

Benefit Cosmetics NZ Media Launch

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I can’t even remember when my infatuation with Benefit Cosmetics began, but I can assure you it was many years ago now when I made my first online order, all the time wishing that we had Benefit stores here in New Zealand.  Finally my wish has come true with the opening of their first store at the duty-free counter at Auckland International Airport, and their second store at Smith & Caughey’s on Queen St.

Specialising in brows, Benefit has been raising eyebrows since 1976 with their brow bars and we are lucky country number 41 to finally have these bene-browfessionals working to make kiwi woman look brow-mazing!

A little beauty-nerd trivia (yes I took notes): Benefit Cosmetics have 3000  beauty counters worldwide, 1000 brow bars and 50 boutiques.  Their infamous mascara, they’re real!, is the Number 1 selling mascara at Sephora in the US and UK, and Number 1 at Myers in Australia – that’s a lot of bene-love!

Last week Gurlinterrupted attended the greatly anticipated media launch of Benefit Cosmetics here in New Zealand.  Held at the uber-cool Nostalgia restaurant in Ponsonby, NZ beauty writers were treated to an evening of bubbles & beauty.  Benebabes – Jessica, Hannah and Gemma, along with Justin aka Dr Feelgood, demonstrated some of their best-selling products whilst sharing fun facts about how some of their products actually came to be e.g. did you know ‘benetint’, once known as Rose Tint, has a slightly raunchier background that just a cheek/lip tint?  Yeah lets just say that Playboy magazine would have found this product very handy to enhance certain assets ha ha, ahem, I digress… Here are some of the highlights from the amazing launch event followed by my day at the Smith & Caughey’s Benefit store opening (where I may have bought just a couple of my favourite products like the ‘fakeup’ hydrating crease-control concealer, high brow – the brow lifting pencil and a few creaseless eyeshadows.  Next on my list – ‘the total moisture facial cream’ – swoon).

The Benefit Cosmetics New Zealand Media Launch…

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

On every table – these lovely Benefit Cosmetics for us to play with

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Goodie bags full of bene-treats

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

I’m a #benebabe!!

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Hannah demonstrating benetint

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

The lovely Hannah demonstrating POREfessional

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Myself, Jessica and the Bene-poodle

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Dr Feelgood!

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Myself and Steph (of beautylust) with the Benefit Team (unsure why I’m looking down at the poodle)

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

YAY I’m looking up this time… Myself, Steph and the Benefit Cosmetics Team


The Lovely New Benefit Cosmetics Store In Smith and Caughey’s

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

A shot pre-launch

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Bring on the crowds

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

The brow-fessionals working hard at the brow bar

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

I’m a little bit excited about the brow bar as you can see

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Just a tad busy here at the new store

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Beautiful Benefit goodies

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

fakeup – one of my Benefit faves

Joyce Shu, Benefit Cosmetics, Benefit Cosmetics NZ, Justin Fullerton, beauty blog nz, style blog nz, makeup beauty guru, Angie Fredatovich, Nostalgia,

Gorgeous goodies

Have you been to the new Benefit Cosmetics store to pick up a few of your faves yet?  If so, I’d love to hear what you bought and what you recommend I buy (if I haven’t already).

Ange x
Gurlinterrupted
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye

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6 Comments

  1. Kittiemui

    May 28, 2013 at 10:23 pm

    how much is the fakeup?

    • Gurlinterrupted13

      May 28, 2013 at 10:42 pm

      It’s $45. It’s like no other concealer I’ve tried before. It kinda has that consistency that a really good primer has (you know, that grape seed oil consistency) yet it conceals at the same time. I’ve used sooo many big brand concealers but this one is really different. Super duper hydrating so I think that’s how it manages to erase the appearance of fine lines and makes you look more awake and radiant, well that’s my take on it anyway. Wait – just had a look at the booklet – it has apple seed extract!!!! That’s what gives it that awesome hydrating seed-oil texture/feel.

      Sorry for the ramble. Whilst answering your one small question, I answered one of my own questions and managed to write you a novel ha ha

      xx

      • Kittiemui

        May 28, 2013 at 10:55 pm

        No, I’d love to know more about it before I commit to buying something. Definitely useful stuff! I’ll have to try it on to see if it suits me! 🙂 Great post by the way!

        • Gurlinterrupted13

          May 28, 2013 at 11:39 pm

          Thanks for the lovely feedback, that’s really sweet of you 🙂

          Let me know how you get on with fakeup and what you think of it once you’ve tried it.

          Xx

  2. Teana

    August 7, 2013 at 9:00 pm

    How much is it to get brows done at the benefit brow bar?

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