Beauty

evo – Razzle Dazzle & Sequins…

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What a FABULOSO evening last night at the ‘Razzle Dazzle & Sequins’ evo event, held at Studio Luminere in Parnell.

International Creative Director Leonard Newton presented evo’s new FABULOSO range and gifted us his wisdom on the latest hair tips and trends for 2013.

If you’ve not yet heard of evo, you are missing out on pretty much THE coolest and BEST range of hair products!

When I received the invite to the evo event I was elated because I’ve actually been using evo products for a couple of months now – The Great Hydrator Moisture Mask and Shampoo & Conditioner will change your life – they are beyond amazing!! As for their marketing, well, it’s second to none. It’s to the point, no gimmicks and just tells it like it is (in a very smart and sassy way).

Check out some of my photos from last night’s event, some very cool marketing; and proof that I have ZERO willpower…

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

Leonard Newton working his magic

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

Leonard and audience participant creating some magic on a model

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

Leonard working his magic with some fab braids

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

Marvellous Marketing by evo

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

More Marvellous evo Marketing

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

I had to include this piece of marketing – just brilliant!

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

FABULOSO range of colour intensifying conditioners

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

The FABULOSO range (for every hair colour)

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

The Beautiful evo Range

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

And here is where I lost my willpower – I HAD to have this! (don’t you just love the description on the can)

WARNING – things are gonna get creepy now…

Evo, BeatPR, Hair, Beauty, Salon, Hairdresser, Hair Style, FABULOSO, Leonard Newton, Event, beauty blog nz, style blog nz, fashion blog nz, new Zealand blogger, Angie Fredatovich, Angela March, evo hair products, gurlinterrupted

OK – this is creepy, yet somehow intriguing. A skull made of hair, gifted to Leonard by locals.

The evo range is distributed exclusively through the very best New Zealand salons and is found wherever good hairdressers are stocked.  Phone 0800 25 25 30 for your nearest stockist.

Ange x
Gurlinterrupted
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye

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2 Comments

  1. Rosa & Fox

    April 18, 2013 at 7:16 pm

    I love their marketing! So clever and looks great too!

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