FASHION GOES TO THE EXTREME!! Get all the details here for ’10 Days of Fashion in the City’…
My heart skips a beat at the mere thought of a fashion runway show, so you can imagine my delight when I realised that the third annual ’10 Days of Fashion in the City’ is just around the corner (starts Thursday 27 February). If a fashion extravaganza sets your heart-a-flutter too, then you’ll definitely want to read on because we’ve got all the details of a show stopping 125m-long catwalk down the middle of Queen Street, a launch event at a breathtaking height of 192m and a full calendar of events taking place throughout the ‘10 Days of Fashion in the City’ festival, brought to you by Resene.
From ‘The Height of Fashion’ launch event at The Sugar Club, two days of fashion shows in Britomart, a pop-up NZ Fashion Museum exhibition, free fashion movies, an exclusive outdoor fashion show from Workshop and a George FM-hosted wrap party, Auckland’s central city is set to live up to its reputation as the country’s premier fashion destination.
Funded and managed by Heart of the City and supported by partnerships with Resene, Viva, George FM and Schwarzkopf, ‘10 Days of Fashion in the City’ offers a selection of impressive shows, parties and celebrations, and provides shoppers an opportunity to take advantage of more than 100 in-store offers at participating retailers.
A highlight event that’s set to rewrite the record books will be New Zealand’s Longest Catwalk presented by Schwarzkopf, a 125m-long catwalk show that will take the place of a section of Queen Street’s bustling traffic for an afternoon. Heart of the City Events & Sponsorship Manager, Jane Stewart gave us a little insight into what we can expect… “40 models will parade 80 in-season outfits styled by Kylie Cooke (NZ’s Top Model and X-Factor) from the city’s most coveted boutiques and fashion retailers including the likes of Huffer, Coach, Smith & Caughey’s, Max, Moochi, Barkers, Glassons and many more, right down the middle of the country’s most famous street,”
The free catwalk event, hosted by Shannon Ryan, will take place between Shortland Street and Wyndham Street.
Before the Queen Street catwalk takes the spotlight, the ‘10 Days of Fashion in the City’ will kick off in high style with a luncheon in the sky. The exclusive event at The Sugar Club by Peter Gordon at the top of the Sky Tower will see guests meet designers including Trelise Cooper, Adrian Hailwood, Yvonne Bennetti and Kathryn Wilson as well as seeing their designs on show.
The next day sees the return of the Britomart Fashion Sessions, a two-day event featuring six runway shows from 12 New Zealand and international designers showcasing their Autumn/Winter 2014 collections. The shows will take place in Britomart’s Atrium on Takutai shopping gallery and will celebrate some of the precinct’s favourite labels, including Trelise Cooper, WORLD, Juliette Hogan, Federation and more. Check out the video to get a feel for what you can expect to see:
Fashion takes a less traditional form than the usual catwalk shows for ‘Hello, We Are The New Zealand Fashion Museum’ a free exhibition featuring four unique fashion heritage stories at Silo Park in Wynyard Quarter.
If you just want to sit back, relax and put your feet up, you can catch one of four free fashion themed movies at venues around the city. Valentino: The Last Emperor, The September Issue, Bill Cunningham: New York and Annie Hall will inspire viewers with their different takes on fashion.
Stewart goes on to say “And if you’ve still got some gas left in the tank, we’ll be celebrating the end of our 10-day extravaganza with one hell of a party hosted by George FM at Britomart Country Club.” concludes Stewart.
With goodie bags for the first 50 guests and free entertainment with Aroha from George FM spinning sweet tunes, the party promises a great wrap-up for ‘10 Days of Fashion in the City’.
For additional information visit heartofthecity.co.nz/fashion.
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye