Juicy Couture Goes Nocturnal With Noir – Introducing Juicy Couture’s Latest Perfume….
The Night is for Noir…
Iconic lifestyle brand Juicy Couture introduces Viva La Juicy Noir, a rich interpretation of the signature scent – Viva La Juicy. Launching on 4 November 2013 at Farmers and selected pharmacies and department stores, Viva La Juicy Noir is a limited edition offering that explores the seductive side of the original Viva La Juicy fragrance.
Coined as Viva La Juicy’s seductive sister, the scent pays homage to the limitless possibilities that nighttime can bring. Viva La Juicy Noir is the embodiment of the fun-loving Viva muse, who is always the life of the party. Unapologetic, she takes risks and gets rewarded. Bold, sensual and arresting, Viva La Juicy Noir is a captivating fragrance that embodies the Juicy Couture DNA: Discover the couture in the everyday.
Given I was seduced many years ago by Viva La Juicy, when I heard that Noir was being launched I beyond excited to try it! I love a sweet sophisticated scent, and Viva La Juicy Noir does not disappoint! It encompasses everything that I love in a perfume and more! Noir highlights the succulent ripe berry notes and gourmand accents, while adding a delicate touch of honeysuckle, sandalwood and gardenia petals. For me, Noir has captured the iconic scent of Viva La Juicy whilst adding an irresistible, sultry and daring edge. The delicious notes of amber, caramel and creamy vanilla anchor the berry notes, creating an addictive finish to the scent, and one that is utterly captivating.
Now lets talk packaging, because Noir’s bottle is breathtaking! So beautiful and decadent, it looks like it could have come straight off the set of the Great Gatsby. A striking pink metallic bottle sets Viva La Juicy Noir apart from the rest and oozes style. The bottle utilises a metallisation technique to create a liquid pink metal effect. A faceted glass cap tops the vintage-inspired decanter bottle, etched with an iconic Juicy Couture crest. A black satin bow finishes the bottle, emulating what is best described as ‘nighttime couture’.
I’m absolutely infatuated! Those that adore Viva La Juicy are going to fall in love with Viva La Juicy Noir! Definitely one to add to your Christmas wish list!
Viva La Juicy Eau de Parfum 30ml RRP$104
Viva La Juicy Eau de Parfum 50ml RRP$145
Viva La Juicy Eau de Parfum 100ml RRP$195
Eau de Parfum Rollerball Duo RRP$35 (contains 5mls of both Viva La Juicy and Viva La Juicy Noir)
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye