Juicy Couture – Viva La Juicy Rosé

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Raise your glass and make a toast! Viva La Juicy announces the launch of a new, sparkling scent, Viva La Juicy Rosé.

Viva La Juicy Rosé highlights the success of the Viva La Juicy portfolio by showcasing the scent’s playful side. The Rosé girl is the queen of light-hearted fun. She sees the world through rosé coloured glasses and celebrates in the most surprising of places. With one spritz, she lives life on #RoseEveryday and escapes to a whimsical garden oasis where she’s showered with glittering sunshine and pink champagne bubbles. Just like its muse, Viva La Juicy Rosé spontaneously transforms an ordinary day into an unforgettable, vivacious party.

Juicy Couture Viva La Juicy Rosé

Since the 2008 launch of Viva La Juicy, the iconic scent has given rise to a number of unforgettable sister scents – the sheer and romantic Viva La Juicy La Fleur, Viva La Juicy Noir the perfect scent for a night out and the over-the-top decadent scent, Viva La Juicy Gold Couture.

I’m a lover of sweet floral blends, so Juicy’s fragrances tick all the boxes for me, and the new Viva La Juicy Rosé just keeps on tickin’ those boxes! I’ve been spritzing my rosé every day for two weeks now and I’m just as in love with this scent as I was on day one. Viva La Juicy Rosé is everything we love about Juicy fragrances! Fruity, sweet, delicious & youthful – it’s the quintessential sweet fruity floral blend. Everything that you adore about Viva La Juicy is here, but on a lighter scale, with a more dominant rose note.

Inspired by the Viva girl’s free spirit, optimistic outlook and exuberance, Viva La Juicy Rosé offers a fresh twist on the classic scent. Viva La Juicy Rosé is an irresistible bouquet of honey-like pink blossoms, which pops with fizzy citrus perfection and is kissed by the glow of sensual amber. The scent perfectly captures the Viva La Juicy Rosé muse’s sparkling personality and vibrant world.


“The fragrance is like a burst of femininity. Like the tiny bubbles in champagne, it is an elegant celebration.” – Honorine Blanc, Perfumer.

Juicy Couture Viva La Juicy Rosé

The scent opens with the fresh fruity notes of Italian mandarin and William pear, intertwining with soft, decadent jasmine petals. At the heart are glamorous notes of rose centifolia, white peony and jasmine sambac, the ultimate bouquet for a lavish daytime garden party. Drying down with decadent ambrox and sensual orris abs and benzoin, the fragrance leaves the Viva Rosé girl with an air of mystery and allure.

Appealing to my inner magpie, the bottle is absolutely, glitzingly [now a word] stunning! Viva La Juicy Rosé transforms the ordinary with a pop of unexpected glam. Housed in the iconic Viva La Juicy-style bottle, this eye-catching design shimmers with an ombré effect, fading from splashy pink to radiant gold, differentiating Viva La Juicy Rosé from the Viva La Juicy collection. A chic champagne bottle charm hints at the celebratory fragrance inside.

Juicy Couture Viva La Juicy Rosé

Viva La Juicy Rosé Eau de Parfum Spray, 100ml $195.00
Viva La Juicy Rosé Eau de Parfum Spray, 50ml $145.00
Viva La Juicy Rosé Eau de Parfum Spray, 30ml $110.00
Viva La Juicy Rosé Dual Rollerball with Viva La Juicy, 5ml each $35.00

Viva La Juicy Rosé Drops in store 14 March, at Farmers, selected pharmacies and department stores.

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