Karl Lagerfeld Goes Digital To Launch New Fragrance…
Celebrating the launch of his two new fragrances – Karl Lagerfeld has officially gone digital. The infamous white-haired fashion designer has created 50+ emoticons encapsulated in a swanky new app featuring all that is, well, Karl. The free-of-charge download ’emotiKarl’ (available for both iPhone and Android) features images such as Karl himself, his much adored cat, infamous sunglasses, gloved hands and more. Not only can you start talking ‘Karl’ on your smartphone, you can also snap a selfie at Karl Lagerfeld concept stores, select your filter of choice and upload to your social media platforms right there onsite!
Fragrances have been available under the Karl Lagerfeld name since 1978, and now, through his introduction to the digital world, Karl launches his latest parfum, which includes both a feminine and masculine version (Karl Lagerfeld For Her & Karl Lagerfeld For Him).
Karl Lagerfeld for Her is a fresh scent of citrus, fruit and flowers on a woody, musky base. It opens with accords of lemon and peach, with a floral heart of magnolia, rose and frangipani. All of this is soothed by the base of amber wood and musk.
Karl Lagerfeld for Him is an aromatic, fougere fragrance that begins with fresh mandarin and lavender oil. Its heart of green apple and violet is laid on the base of amber and sandalwood.
Karl’s new fragrances arrive on counter April 14. Sold exclusively at Farmers until 11 June and available at selected pharmacies and department stores thereafter.
Karl Lagerfeld For Her
Karl Lagerfeld For Him
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