Fashion

Peter Alexander Celebrates His 30th Anniversary

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Everyone’s favourite and most iconic sleepwear king, Peter Alexander, celebrates his 30th Anniversary, creating a luxurious PETER ALEXANDER Birthday Collection featuring stunning Australian supermodel and long-time fan of the brand Nicole Trunfio! Nicole joins his celebrity fan base stretching from Miranda Kerr, Nicole Richie, Kylie Minogue, Lady Gaga to Salma Hayek, Dame Edna Everidge, and even the Queen!

Peter Alexander 30th Anniversary

I may not be one of Peter’s celebrity fans, but I’m certainly one of Peter’s biggest fans! I’ve lusted after PA’s sleepwear for as long as I can remember, easily 20 years and have quite literally grown up with him. If I was flying from NZ to Australia (this predates his stores gracing our shores) Peter Alexander was first on my list of places to visit.

Over the years, my love for the sleepwear king has grown as I’ve seen him not only create hundreds of amazing sleepwear collections, but also I’ve seen his love for animals and what he’s done for numerous charities, including Paw Justice here in NZ and the RSPCA, for which he is an ambassador. Getting to meet him when he came to New Zealand a few years ago was such a highlight – there’s nothing better than meeting someone you’ve adored for years and discovering they’re as incredible in person as you’d always imagined – friendly, bubbly, so humble and just an absolute treat to be around, so when I heard Peter was celebrating his 30th anniversary, of course I jumped at the chance to feature this amazing milestone…

Peter Alexander 30th Anniversary
Over the course of Peter Alexander’s life he has been met with the challenge of overcoming adversity. From being voted least likely to succeed at school, to battling Dyslexia in an era where there was little understanding of the learning disability, to being advised at his first department store buying appointment ‘please take it all away and go and get yourself a different job’.

Launching PETER ALEXANDER in 1987 by designing and packaging up pyjamas on his mother’s kitchen table with a $3,000 loan from his father, and later having to mortgage his mother’s house for $100,000 to grow the business, who would have thought that 30 years later, Peter Alexander would have cemented a place in thousands of homes and boast 103 store across Australia and New Zealand.

Peter Alexander discusses this fabulous milestone of 30 years in the pyjama business; “30 years ago I had a stupid idea, and now I’m a household name – who would have thought! It really is amazing and a little overwhelming. How did I survive 30 years in the cutthroat fashion industry? Well being good in bed has certainly helped! Thank you to all the fans of the brand who have grown up with me and to my incredible Dream Team. I’m forever grateful to you for giving me – and my family – this opportunity to succeed.”

To celebrate this milestone, Peter Alexander has created a very special collection. “It’s my birthday and I will design what I want to – so I have created this over the top, limited edition luxe collection. For those who want to celebrate with me – think pink, celebratory & bubbly – that is what my 30 year collection is inspired by – French Champagne. “

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary
This cheeky 30th Birthday collection features glamorous pink sequin nighties, luxurious faux fur gowns and on-trend silk bustiers! It also includes pyjama sets, Peter’s instantly recognisable sleep tees, and mix-and-match basics in a range of florals, polka dots and playful prints. There is something for all of Peter’s fans and the collection is way too good to be confined to the bedroom!

The PETER ALEXANDER 30th Birthday collection is available nationally in store and online in New Zealand for a limited time only.

Check out a few behind-the-scenes snaps from the photo shoot…

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

Peter Alexander 30th Anniversary

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