Redefining Max

By  | 

Iconic New Zealand fashion brand, Max, has been redefined with the introduction of new CEO, Trisha Whiting; Buying Manager, Liz Mannell and Creative & Marketing Director, Tracy Heaven, who together combine many years of expertise in both New Zealand and abroad in the fashion and apparel industry.

On Wednesday I had the pleasure of attending REDEFINING MAX, the Spring 2012 Launch Event and Runway Show.  Entering the venue, The Sphere in Cross St, immediately I knew I was in for a treat with a grand and enticing entrance, cocktails at the ready and all the who’s who of the NZ Fashion industry eagerly awaiting the big reveal, Redefining Max.  The new era for Max begins with the launch of three spring collections, HACIENDA, IN THE GARDEN and TO CATCH A THIEF.

The show began with Hacienda.  Hacienda embodies the theatre and power of the flamenco and a Spanish Fiesta with rich combinations of texture and colour.  A stunning mix of intricate lace, peplum detail, daring fringing and to anchor the collections, a signature print exclusively commissioned for Max.

The second collection down the runway, In The Garden.  In The Garden takes you from Grandad’s garden to the Chelsea Flower Show with a market stall of botanical bouquets and a burst of floral pastels spiked with citrus or warm vegetable brights creating an organic colour feast.  Not for the faint hearted, the floral jacket and floral pant was a standout on the runway as were the fabulous bright ankle grazers and floral drape dresses.  This collection has me yearning for Spring/Summer.

The final collection to hit the runway, To Catch A Thief.  The ultimate in glamour and classic uncomplicated chic!  Think a culmination of a St Tropez sunset promenade along with the classic effortless lines of a true 50’s hollywood starlet.  Everything about this collection oozed hollywood glamour.  The warm pastels with cool neutrals tell the story and lines are simple yet eternally classic with embellishment that is crafted in tonal and textured contrast.  I was immediately drawn in the moment the first model sauntered down the runway channeling Grace Kelly.

A few of my key picks from the runway show (I am simply in lust with the lace bolero – hola!):

All spring collections are accompanied by a gorgeous selection of shoes, handbags and on trend accessories.

I’ve already purchased 2 of my hot picks from the new collections, roll on 27 August when I can get my hands on my ‘must have’ pieces from the To Catch A Thief Collection!

Congratulations Max!! Redefined and Fabulous!!


Leave a Reply

Your email address will not be published. Required fields are marked *