Tory Burch Launches New Beauty Line…
Billionaire designer – Tory Burch, is set to expand her fashion empire into a new frontier – beauty. Ms Burch will launch her new beauty line with a fragrance, colour cosmetics collection, and a bath & body line.
Burch told the trade she’d been in talks with Estee Lauder, which is producing the scent, for five years, first inking a deal with the family’s fragrance division in 2011. According to Lauder exec Veronique Gabai-Pinsky, this is only the beginning of Tory Burch Beauty. “It’s really a launch of a new brand,” she said. “We’re starting to build a foundation of a multi-category beauty company.”
The creation of Tory Burch the fragrance was a family affair in every sense. The retro-looking gold and orange packaging was inspired by Burch’s mother’s collection of vintage perfume bottles, while the eau de parfum itself – a “tomboy meets feminine” blend of reviver, citrus, and florals – is a nod to her late father’s signature scent, as well as her brothers’.
As for color cosmetics, Burch is offering up a streamlined collection for women on the go, including a pink-nude lipstick (her signature shade), a rosy pink lip and cheek tint, a bronzer-blush palette, and a retractable all-purpose face brush. “I wanted to do a capsule that was quick and easy,” Burch told the trade.
The bath and body line includes a body cream, body lotion, shower gel, and candle.
The new additions to the Tory Burch brand are set to launch exclusively at select locations of Bloomingdale’s, Holt Renfrew, Tory Burch boutiques, and toryburch.com (the cosmetics can be found at the designer’s boutiques and online only) starting September 26, with further plans to expand internationally.
I can’t wait to get my hands on a couple of pieces from Tory Burch’s new beauty line! They packaging looks ‘vintage beautiful’, and if her fashion line is anything to go by, I’m sure her beauty line will be stunning.
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye